Call it an endorsement, call it a partnership, in fact, call it what you will, but Aussie pop queen Kylie Minogue is the latest superstar signed on to plug a specific car model, in this case the upcoming Lexus CT 200h.The new relationship will see Kylie supporting the introduction of the CT 200h through the cross-media Quiet Revolution marketing campaign and other forms of publicity. In addition to appearing in the upcoming TV commercial and print advertisements, Kylie will take delivery of her own personally specified CT 200h, which of course isn’t a bad thing.
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